We are incredibly excited to announce that on July 10th 2018, Xeros Cleaning Technologies will become... Hydrofinity
Who Are Hydrofinity?
We are evolving, our very name is changing, but our goal remains constant - reducing the consumption of natural resources in laundry & fabric care, primarily in Hospitality, Leisure and Commercial Laundry.
Hydrofinity provides sustainable laundry and fabric care solutions to these traditionally water-intensive industries; reducing customer costs, improving laundry performance and linen life, and empowering them to grow and succeed.
Yesterday we opened our stunning stand at the Hotel Show Africa, held in Johannesburg, South Africa, where we are previewing our new identity for the very first time.
We are exhibiting at the event with our South African partner, fanute. Hydrofinity personnel will be assisting the fanute team in spreading the word of low-water laundry among visitors from across the region's hospitality sector, under the umbrella of our new brand - which we feel more closely represents our mission and our identity.
Mike Ferrand, Hydrofinity Managing Director, explains:
Our choice of new company name represents our key objective of helping to sustain the world’s water supplies for current and future generations. We must work to tackle global water crises now and can no longer take water for granted.
At Hydrofinity we are driven by the principle that water is both essential and precious.
By helping our customers reduce their environmental footprint while creating substantial cost savings in their laundry operations, we'll begin to change the conversation in commercial laundry to focus on water conservation and ongoing sustainability.
Sustainability is now an integral component of hospitality business strategies. Increased water rates, greater environmental awareness among travellers, and a continued focus on cost and operational efficiencies have hotels looking at all aspects of their operations, including laundry.
Hoteliers investing in emerging conservation technologies are reaping cost and operational benefits, whilst lowering their environmental footprint and meeting sustainability targets.
Hydrofinity low-water solutions empower businesses to reduce their environmental footprint while reducing costs, increasing linen life and surpassing customer expectations with a superior clean.
We operate globally, with offices in the UK and the US and Partners around the world. We remain a division of the Xeros Technology Group plc.